This Is Blue Campaign – Quarter Pages

Posted: August 6, 2008 in Campaigns
Tags: , , , ,

This is Blue is an advertising Campaign that I worked on over the couse of last year and through the Summer.  I have chosen to advertise the color blue rather than a real live company which produces a product.  This was quite an interesting and challenging project for me; especially in this first set of advertisements.

You will notice that all three of the advertisements created are in black and white.  For someone trying to sell the color blue, I’m wasn’t off to a good start eh?  The purpose behind this excercise was to design advertisements that will attract users not by color but by some interesting aspect of it.  Each of the quarter page (although may appear in different dimensions on my blog) brings forth something different and unusual about the color blue.

When you first think of blue, you think of water.  This is where the design starts to attract you.  Then once you are aware of the pattern being shown you are then taking notice on what it’s made up of.  The word Blue repeated hundreds of times.  To me this is an effective mode of advertising because the product becomes part of the design.  Repeating blue makes people remember what the advertisement is all about.

This advertisement design targeted interactivity into the concept.  Instead of making people remember the name, I wanted people to remember their actions associated with the brand.  People are more likely to remember coloring in a picture than viewing a black and white advert.  The theme is circulating around the color blue in reference to the ocean and a sunset.

This is your average run of the mill design… Sort of.  Its unique almost abstract looks brings attention to the image as well as helps the viewer recognize the image and brand in the future.  This image circulates around rain and the ocean.

There will be more parts to this campaign which will be posted soon.  I have a bunch of advertisements already lined up for posting.  So maybe the start of this school year won’t be so postless after all.

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Comments
  1. Matt Hanson says:

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

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