Posts Tagged ‘Advertisement’

After a two and half week hiatus the Go Green Campaign is finally back on track.  For those of you who don’t quite know what this is all about, I’ll explain it briefly.  This is an unsponsored event in which I create an advertisement campaign for an imaginary company.  Throughout the campaign I will produce various mediums of advertisements ranging from textual blurbs, to web adverts, to print style ads. You can find all of these examples under my previous campaign to which this is modeled after: This is Blue.

Also note that “Green” is not a real company. It is simply a color.  No money is made from creating these campaigns. Its sole intentions are to better myself as a designer by exploring new techniques.

Below are three 728×90 Banner advertisements that would run on a web environment.

Using darker shades of green this banner gives an earthy hand woven feel.  The tag line being “Possibilities for the future” presents the idea that green is a resource that we will need to turn to in order to survive.  I like the presentation on this design and it would do well on both a dark background and a light background observed here.

This advertisement utilizes typography and a faint background to draw attention to itself.  It presents the standard definition of green from dictionary.com highlighting the fact that green is actually complex.  The tag line “Put simply, green is the color of life” is the real focal point here which gets viewers to think.

Following the same theme as the second banner but with a more direct approach.  It clearly advertises and advocates a website (no affiliation with Jessetalks) which promotes “green.”  The simplicity of this banner brings forth the element of cleanliness.  I enjoy looking at this banner as the meassage is straight foward.

The Go Green Campaign will continue as I find new innovative ways to bring forth the color green.  I want to do some kind of photographic advertisements, but I don’t really have the proper cameras to do that.  Maybe in the future.

Resources: GG 330×300 Ads | This is Blue Campaign

School Lunch Poster

Posted: September 20, 2008 in Artwork, School
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Somewhere along my high school career I acquired the ideology that the school cafeteria completely fails at making a tasty delicious lunch. Sure it was healthy, but tasty? No. It was only until this school year that my cafeteria actually began to make some decent changes.  They brought in a salad bar for the vegetarians and a sandwhich cart. It’s not the biggest change but at least it’s a start.

This poster is mainly about how much school lunch “sucked” before this year.  I made this poster last year during my advertising art class, but haven’t posted it anywhere until now. It’s done in my usual cartoonish style and not targeted towards advanced art.

Feel free to use this poster around your own campus should you wish.  It takes up quite a bit of ink though.

Following the footsteps of my This is Blue Campaign, comes the epic Go Green Campaign.  For those of you unfamiliar with what these two campaigns are about, it is an advertising campaign for an imaginary company.  In this case the company is the color green.  Throughout the campaign period I will develop several advertisements which could run on various media ranging from magazines, to the internet.

Because these are not real companies, no profit is made from any of these campaigns.  They are simply done to better myself as a designer and artist.  It is also my goal to help influence other artists to be creative and develope campaigns of their own.

Below are two 330×300 advertisements which would normally run on a web environment.  Although this is not the standard size for advertisements so it would be resized before it could actually run.

In this advertisement I wanted to portray a friendly, out-going message.  It grabs your attention from the page, because it is not what everyone is used to seeing.  The message is subtle but effective. You will notice that I’ve also embedded the new Jessetalks “mascot” into the design. No, that’s not his real name though…. it’s just for the purpose of the campaign.

This advertisement is a little more straight forward.  The message is displayed in the whole advertisement, and the viewer doesn’t have to look hard to see what it’s all about.  The tagline effectively plays off the whole famous person endorsement sterotype.

Look forward to more additions to the Go Green Campaign Soon!

Jessetalks is in no way affiliated with http://www.gogreen.com.  The tagline and idea behind this campaign is used as a purely representation of the color green.  Reproduction for education uses only.

Vault

Posted: September 4, 2008 in Artwork
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My Vault advertisement designed to look like a planning and collaboration board.  The slogan “designed for excellence” is portrayed within the design in great detail. The advertisement would generally run as a full page ad in a magazine. Maybe even a flier as it quickly showcases the message I wanted to get across to the viewers.

I used my old trigonometry and analytic geometry homework in the background as part of the decoration. (What better use for that junk eh?) Don’t copy the answers to the problems though… I won’t held liable for wrong work.

All-in-all I’m quite satisfied with how the advertisement came out.  I feel that it’s quite creative and portrays the idea behind the advertisment well.  Although I’m not quite sure if it portrays the actual product well enough.

On an unrelated side note – I’ve been toiling around with some poetry.  If I really feel the need to be creative I’ll post some of it up.  I don’t want to get too personal though.

Earth Accents

Posted: August 29, 2008 in Artwork
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I’ve been working on a few designs entered in the Earth Accents Logo Design Contest.  Although I still feel as if they are a little incomplete. Hopefully the contest holder will be able to provide some quality feedback so I can make the appropriate changes to the design.

For this one,  I fear that I may be doing to much with the whole logo.  It’s a tad busy and could be distracting or hard to print.  I was going for something creative but I knew would be lacking in print ethics.

Just a cut down version of the first logo.  I removed the tree because I felt it may be the reason for the distraction.  I don’t really know how I feel about this version.

Trying to escape from the tree design, I went with something basic.  Its nice but reminds me of something.

For this I took the concept of what an accent should look like and brief clean cut design.  It features the various colors that they were after and can use separately. It’s a simple clean cut logo.

Natural Logic

Posted: August 26, 2008 in Artwork
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Natural Logic is some kind of application design company located in Australlia. And, I don’t really care how simple this logo looks. I love it.

Even so I’m expecting it to be eliminated from the contest selection quite soon though.  I’m designing all of these things but i just don’t feel like they match with the company.  They look great, but the connection is lacking.  I’ll sort it out later though; it’s getting a bit too late into the night to do anything about this.

On a side note, I’ll be posting some doodles up soon. I don’t want to flood you with too much advertisement design things.  I’m sure a lot of you are here for other sorts of things.

Gizzi’s

Posted: August 26, 2008 in Artwork
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Gizzi’s is some kind of random company I found looking through a phonebook.  Anyway this is a quick design for their events that they hold nightly at the coffee shop. I was trying to go with a vector type feel to the design.  The circles omitting outward from the main logo helps to draw the viewers attention there.

This design would be used for a poster on telephone polls and such. Sorry about the tops of eraser marks that show up.  There was nothing I could really do to fix that problem.

HMC Solutions

Posted: August 25, 2008 in Artwork
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My designs for  the Hosting Messaging and Collaboration Solutions (HMC) Contest.  This competition really brought out the best of the other designers giving mine quite a bit of competition. Hopefully mine will come out on top!

When designing this, I completely skipped over the draft sketch.  I found that by doing this I was able to create something that is creative and unique.  Pictured above is the assortment of resulting designs!

Weenit

Posted: August 25, 2008 in Artwork
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A simple basic logo for the Weenit logo competition.  I am in high doubts that this will come anywhere close to winning because the theme of the company.  I didn’t really cater to their concept of what the site is all about.

I’m mainly sharing this because I loved the design anyway.  Although I don’t see it as a winner for this particular company, it may suit another one quite well.  I’ll be looking out for a competition for some kind of design oriented or print company.  This would probably fall better with them.

Shigalicious Redesigned

Posted: August 24, 2008 in Artwork
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I guess my cow didn’t appeal very much to the people at shigalicious shaved ice. In the end I revamped the entire design due to the previous being ‘eliminated’.  Paying attention to what the design types were eliminated and those that were kept, I came up with these:

There were several designs with palm tree in them.  This is a recreation of those designs with a different twist. I went for the originality with tree giving it a sketchy type feel.

Then I created this with remnants for the previous design.  The friendly members at Habbos.net gave me a few suggestions on how to improve the design.

Those suggestions then lead me to this design. I feel quite accomplished after all of this hard work!

hopefully during the night my designs won’t be eliminated.  I really put alot of effort into redoing them.  Oh well, a competition is a competion. Best of luck to everyone!

Shigalicious Logo Competition

Posted: August 24, 2008 in Artwork
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I’ve entered a competition for the Shiga’licious Shave Ice and Snack Company hosted on 99designs.com. After doing a little web research on the company’s background I uncovered that their signature dish is the “Hole-E-Cow.” Therefore I thought it would be appropriate to include a cow within the design.

This is the pre-sketch routine that I go through to plan out the design.  I usually go through about 4-5 different designs then select the most appealing one to work with.  As you can see, this is the second design.

The design is then made into a scalable vector using inkscape.  (I can’t afford illustrator)

Color is added to give the design more appeal.

Then finally a extracted the main logo from the design just in case they wanted to use that alone.

Hopefully my design will appeal to requesting client.  There are a lot of other great entries to choose from. However I think that mine is personally catered to the company.  I don’t see any other designs which took the time out to find out more about what the company is all about.

The final installment to the This Is Blue Campaign is a set of 300×250 advertisements. These are a common size found on a lot of websites.  To be honest I wouldn’t really call these designs advertisements because they do not produce strong messages.  The designs are still decent and at least memorable.

This set of advertisements would be used on your Google adsense type blocks.  They are designed to attract users by presenting something that is completely different from the probable page. Due to the spacial limits of this page, you will need to click on the banner to see the full image.

Blue!?! But all the text is green! But the message is clearly evident… even green want’s to be blue.  I tried to invision the other colors as a competitor to the product blue.  A technique often seen in advertising is comparing their product to their so-called competitor product.  By using green to draw in people who enjoy green they are subtly given the suggestion of “purchasing” blue.

The high contrast of the flourscent blue and black quickly force the user to focus on the banner.  I chose to use flying orbs as the background base because that provided for a decent flow from left to right.

Your classic blue line. Simple blue attractive. I didn’t want this banner too flashy or to take away too much from the display page. The user gets the message even if they don’t read the banner’s text because the banner is made up of the product… and nothing blue the product.  It’s simplicity might even attract more attention that a really flashy design like #2.

Tip: After clicking to view each image on a new page; use this JavaScript injection to enhance the image’s potential:

javascript:void(document.bgColor="black")

Don’t worry, it’s only going to change the background color.

Tomorrow we shall continue with the This Is Blue Campaign.  I’m thinking full page advertisement! So make sure that you check back soon 🙂

This is Blue is an advertising Campaign that I worked on over the couse of last year and through the Summer.  I have chosen to advertise the color blue rather than a real live company which produces a product.  This was quite an interesting and challenging project for me; especially in this first set of advertisements.

You will notice that all three of the advertisements created are in black and white.  For someone trying to sell the color blue, I’m wasn’t off to a good start eh?  The purpose behind this excercise was to design advertisements that will attract users not by color but by some interesting aspect of it.  Each of the quarter page (although may appear in different dimensions on my blog) brings forth something different and unusual about the color blue.

When you first think of blue, you think of water.  This is where the design starts to attract you.  Then once you are aware of the pattern being shown you are then taking notice on what it’s made up of.  The word Blue repeated hundreds of times.  To me this is an effective mode of advertising because the product becomes part of the design.  Repeating blue makes people remember what the advertisement is all about.

This advertisement design targeted interactivity into the concept.  Instead of making people remember the name, I wanted people to remember their actions associated with the brand.  People are more likely to remember coloring in a picture than viewing a black and white advert.  The theme is circulating around the color blue in reference to the ocean and a sunset.

This is your average run of the mill design… Sort of.  Its unique almost abstract looks brings attention to the image as well as helps the viewer recognize the image and brand in the future.  This image circulates around rain and the ocean.

There will be more parts to this campaign which will be posted soon.  I have a bunch of advertisements already lined up for posting.  So maybe the start of this school year won’t be so postless after all.