Posts Tagged ‘Advertisement’

HMC Solutions

Posted: August 25, 2008 in Artwork
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My designs for  the Hosting Messaging and Collaboration Solutions (HMC) Contest.  This competition really brought out the best of the other designers giving mine quite a bit of competition. Hopefully mine will come out on top!

When designing this, I completely skipped over the draft sketch.  I found that by doing this I was able to create something that is creative and unique.  Pictured above is the assortment of resulting designs!

Weenit

Posted: August 25, 2008 in Artwork
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A simple basic logo for the Weenit logo competition.  I am in high doubts that this will come anywhere close to winning because the theme of the company.  I didn’t really cater to their concept of what the site is all about.

I’m mainly sharing this because I loved the design anyway.  Although I don’t see it as a winner for this particular company, it may suit another one quite well.  I’ll be looking out for a competition for some kind of design oriented or print company.  This would probably fall better with them.

Shigalicious Redesigned

Posted: August 24, 2008 in Artwork
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I guess my cow didn’t appeal very much to the people at shigalicious shaved ice. In the end I revamped the entire design due to the previous being ‘eliminated’.  Paying attention to what the design types were eliminated and those that were kept, I came up with these:

There were several designs with palm tree in them.  This is a recreation of those designs with a different twist. I went for the originality with tree giving it a sketchy type feel.

Then I created this with remnants for the previous design.  The friendly members at Habbos.net gave me a few suggestions on how to improve the design.

Those suggestions then lead me to this design. I feel quite accomplished after all of this hard work!

hopefully during the night my designs won’t be eliminated.  I really put alot of effort into redoing them.  Oh well, a competition is a competion. Best of luck to everyone!

Shigalicious Logo Competition

Posted: August 24, 2008 in Artwork
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I’ve entered a competition for the Shiga’licious Shave Ice and Snack Company hosted on 99designs.com. After doing a little web research on the company’s background I uncovered that their signature dish is the “Hole-E-Cow.” Therefore I thought it would be appropriate to include a cow within the design.

This is the pre-sketch routine that I go through to plan out the design.  I usually go through about 4-5 different designs then select the most appealing one to work with.  As you can see, this is the second design.

The design is then made into a scalable vector using inkscape.  (I can’t afford illustrator)

Color is added to give the design more appeal.

Then finally a extracted the main logo from the design just in case they wanted to use that alone.

Hopefully my design will appeal to requesting client.  There are a lot of other great entries to choose from. However I think that mine is personally catered to the company.  I don’t see any other designs which took the time out to find out more about what the company is all about.

The final installment to the This Is Blue Campaign is a set of 300×250 advertisements. These are a common size found on a lot of websites.  To be honest I wouldn’t really call these designs advertisements because they do not produce strong messages.  The designs are still decent and at least memorable.

This set of advertisements would be used on your Google adsense type blocks.  They are designed to attract users by presenting something that is completely different from the probable page. Due to the spacial limits of this page, you will need to click on the banner to see the full image.

Blue!?! But all the text is green! But the message is clearly evident… even green want’s to be blue.  I tried to invision the other colors as a competitor to the product blue.  A technique often seen in advertising is comparing their product to their so-called competitor product.  By using green to draw in people who enjoy green they are subtly given the suggestion of “purchasing” blue.

The high contrast of the flourscent blue and black quickly force the user to focus on the banner.  I chose to use flying orbs as the background base because that provided for a decent flow from left to right.

Your classic blue line. Simple blue attractive. I didn’t want this banner too flashy or to take away too much from the display page. The user gets the message even if they don’t read the banner’s text because the banner is made up of the product… and nothing blue the product.  It’s simplicity might even attract more attention that a really flashy design like #2.

Tip: After clicking to view each image on a new page; use this JavaScript injection to enhance the image’s potential:

javascript:void(document.bgColor="black")

Don’t worry, it’s only going to change the background color.

Tomorrow we shall continue with the This Is Blue Campaign.  I’m thinking full page advertisement! So make sure that you check back soon 🙂

This is Blue is an advertising Campaign that I worked on over the couse of last year and through the Summer.  I have chosen to advertise the color blue rather than a real live company which produces a product.  This was quite an interesting and challenging project for me; especially in this first set of advertisements.

You will notice that all three of the advertisements created are in black and white.  For someone trying to sell the color blue, I’m wasn’t off to a good start eh?  The purpose behind this excercise was to design advertisements that will attract users not by color but by some interesting aspect of it.  Each of the quarter page (although may appear in different dimensions on my blog) brings forth something different and unusual about the color blue.

When you first think of blue, you think of water.  This is where the design starts to attract you.  Then once you are aware of the pattern being shown you are then taking notice on what it’s made up of.  The word Blue repeated hundreds of times.  To me this is an effective mode of advertising because the product becomes part of the design.  Repeating blue makes people remember what the advertisement is all about.

This advertisement design targeted interactivity into the concept.  Instead of making people remember the name, I wanted people to remember their actions associated with the brand.  People are more likely to remember coloring in a picture than viewing a black and white advert.  The theme is circulating around the color blue in reference to the ocean and a sunset.

This is your average run of the mill design… Sort of.  Its unique almost abstract looks brings attention to the image as well as helps the viewer recognize the image and brand in the future.  This image circulates around rain and the ocean.

There will be more parts to this campaign which will be posted soon.  I have a bunch of advertisements already lined up for posting.  So maybe the start of this school year won’t be so postless after all.