Posts Tagged ‘Blue’

The final installment to the This Is Blue Campaign is a set of 300×250 advertisements. These are a common size found on a lot of websites.  To be honest I wouldn’t really call these designs advertisements because they do not produce strong messages.  The designs are still decent and at least memorable.

The third installment to the This Is Blue Campaign takes off with full page advertisements.  Both are quite different in design targeting two separate audiences.  Hopefully you’ll find them interesting enough take take more than a glance at.

This advertisement could be diversely used in every magazine.  It’s simplistic elegant design is stunningly attractive.  In addition to the three word tagline the viewer is likely to associate with this poster again in the future.  I think that I portrayed a strong message with this design.

This design is not as strong as the first one.  It’s main target would be teenage girl magazine readers.  If I decided to further progress this design I would probably remove the flowers from the wave pattern.  I think they are bit distracting and takes away from the main concept of the poster.  Unfortunately it’s a little too late to fix the paper drawing and I have no plans to continue working with this design.

This set of advertisements would be used on your Google adsense type blocks.  They are designed to attract users by presenting something that is completely different from the probable page. Due to the spacial limits of this page, you will need to click on the banner to see the full image.

Blue!?! But all the text is green! But the message is clearly evident… even green want’s to be blue.  I tried to invision the other colors as a competitor to the product blue.  A technique often seen in advertising is comparing their product to their so-called competitor product.  By using green to draw in people who enjoy green they are subtly given the suggestion of “purchasing” blue.

The high contrast of the flourscent blue and black quickly force the user to focus on the banner.  I chose to use flying orbs as the background base because that provided for a decent flow from left to right.

Your classic blue line. Simple blue attractive. I didn’t want this banner too flashy or to take away too much from the display page. The user gets the message even if they don’t read the banner’s text because the banner is made up of the product… and nothing blue the product.  It’s simplicity might even attract more attention that a really flashy design like #2.

Tip: After clicking to view each image on a new page; use this JavaScript injection to enhance the image’s potential:


Don’t worry, it’s only going to change the background color.

Tomorrow we shall continue with the This Is Blue Campaign.  I’m thinking full page advertisement! So make sure that you check back soon 🙂

This is Blue is an advertising Campaign that I worked on over the couse of last year and through the Summer.  I have chosen to advertise the color blue rather than a real live company which produces a product.  This was quite an interesting and challenging project for me; especially in this first set of advertisements.

You will notice that all three of the advertisements created are in black and white.  For someone trying to sell the color blue, I’m wasn’t off to a good start eh?  The purpose behind this excercise was to design advertisements that will attract users not by color but by some interesting aspect of it.  Each of the quarter page (although may appear in different dimensions on my blog) brings forth something different and unusual about the color blue.

When you first think of blue, you think of water.  This is where the design starts to attract you.  Then once you are aware of the pattern being shown you are then taking notice on what it’s made up of.  The word Blue repeated hundreds of times.  To me this is an effective mode of advertising because the product becomes part of the design.  Repeating blue makes people remember what the advertisement is all about.

This advertisement design targeted interactivity into the concept.  Instead of making people remember the name, I wanted people to remember their actions associated with the brand.  People are more likely to remember coloring in a picture than viewing a black and white advert.  The theme is circulating around the color blue in reference to the ocean and a sunset.

This is your average run of the mill design… Sort of.  Its unique almost abstract looks brings attention to the image as well as helps the viewer recognize the image and brand in the future.  This image circulates around rain and the ocean.

There will be more parts to this campaign which will be posted soon.  I have a bunch of advertisements already lined up for posting.  So maybe the start of this school year won’t be so postless after all.