Posts Tagged ‘Green’

After a two and half week hiatus the Go Green Campaign is finally back on track.  For those of you who don’t quite know what this is all about, I’ll explain it briefly.  This is an unsponsored event in which I create an advertisement campaign for an imaginary company.  Throughout the campaign I will produce various mediums of advertisements ranging from textual blurbs, to web adverts, to print style ads. You can find all of these examples under my previous campaign to which this is modeled after: This is Blue.

Also note that “Green” is not a real company. It is simply a color.  No money is made from creating these campaigns. Its sole intentions are to better myself as a designer by exploring new techniques.

Below are three 728×90 Banner advertisements that would run on a web environment.

Using darker shades of green this banner gives an earthy hand woven feel.  The tag line being “Possibilities for the future” presents the idea that green is a resource that we will need to turn to in order to survive.  I like the presentation on this design and it would do well on both a dark background and a light background observed here.

This advertisement utilizes typography and a faint background to draw attention to itself.  It presents the standard definition of green from dictionary.com highlighting the fact that green is actually complex.  The tag line “Put simply, green is the color of life” is the real focal point here which gets viewers to think.

Following the same theme as the second banner but with a more direct approach.  It clearly advertises and advocates a website (no affiliation with Jessetalks) which promotes “green.”  The simplicity of this banner brings forth the element of cleanliness.  I enjoy looking at this banner as the meassage is straight foward.

The Go Green Campaign will continue as I find new innovative ways to bring forth the color green.  I want to do some kind of photographic advertisements, but I don’t really have the proper cameras to do that.  Maybe in the future.

Resources: GG 330×300 Ads | This is Blue Campaign

Advertisements

Following the footsteps of my This is Blue Campaign, comes the epic Go Green Campaign.  For those of you unfamiliar with what these two campaigns are about, it is an advertising campaign for an imaginary company.  In this case the company is the color green.  Throughout the campaign period I will develop several advertisements which could run on various media ranging from magazines, to the internet.

Because these are not real companies, no profit is made from any of these campaigns.  They are simply done to better myself as a designer and artist.  It is also my goal to help influence other artists to be creative and develope campaigns of their own.

Below are two 330×300 advertisements which would normally run on a web environment.  Although this is not the standard size for advertisements so it would be resized before it could actually run.

In this advertisement I wanted to portray a friendly, out-going message.  It grabs your attention from the page, because it is not what everyone is used to seeing.  The message is subtle but effective. You will notice that I’ve also embedded the new Jessetalks “mascot” into the design. No, that’s not his real name though…. it’s just for the purpose of the campaign.

This advertisement is a little more straight forward.  The message is displayed in the whole advertisement, and the viewer doesn’t have to look hard to see what it’s all about.  The tagline effectively plays off the whole famous person endorsement sterotype.

Look forward to more additions to the Go Green Campaign Soon!

Jessetalks is in no way affiliated with http://www.gogreen.com.  The tagline and idea behind this campaign is used as a purely representation of the color green.  Reproduction for education uses only.