After a two and half week hiatus the Go Green Campaign is finally back on track. For those of you who don’t quite know what this is all about, I’ll explain it briefly. This is an unsponsored event in which I create an advertisement campaign for an imaginary company. Throughout the campaign I will produce various mediums of advertisements ranging from textual blurbs, to web adverts, to print style ads. You can find all of these examples under my previous campaign to which this is modeled after: This is Blue.
Also note that “Green” is not a real company. It is simply a color. No money is made from creating these campaigns. Its sole intentions are to better myself as a designer by exploring new techniques.
Below are three 728×90 Banner advertisements that would run on a web environment.
Using darker shades of green this banner gives an earthy hand woven feel. The tag line being “Possibilities for the future” presents the idea that green is a resource that we will need to turn to in order to survive. I like the presentation on this design and it would do well on both a dark background and a light background observed here.
This advertisement utilizes typography and a faint background to draw attention to itself. It presents the standard definition of green from dictionary.com highlighting the fact that green is actually complex. The tag line “Put simply, green is the color of life” is the real focal point here which gets viewers to think.
Following the same theme as the second banner but with a more direct approach. It clearly advertises and advocates a website (no affiliation with Jessetalks) which promotes “green.” The simplicity of this banner brings forth the element of cleanliness. I enjoy looking at this banner as the meassage is straight foward.
The Go Green Campaign will continue as I find new innovative ways to bring forth the color green. I want to do some kind of photographic advertisements, but I don’t really have the proper cameras to do that. Maybe in the future.